Established in 2005, June is Recreation and Parks Month (JRPM) is an annual community mobilization movement that takes place in parks, schools, recreation centres and neighbourhoods across Ontario. JRPM reaches children and families in Ontario through concerted promotion in participating communities. These communities (including municipalities, neighbourhoods, schools, non-profit organizations, sport groups, etc.) proclaim JRPM and promote events, facilities, trails, parks and programs. JRPM engages hundreds of thousands of children and families in activities that increase physical activity, promote healthy eating and encourage safe play.